Hannoush store, showroom slated

By Jim Kinney
MassLive.com - The Republican
July 11, 2009
Original Article

Family-owned Hannoush Jewelers plans to move its headquarters to the Eastfield Mall where a glass-fronted manufacturing area will give showroom customers a window on jewelry making and repair.

People will also get a chance to handle the wax models artisans use to make jewelry and could even try their hands at forming the wax themselves, said Mary R. Gancarz, regional manager for Hannoush Jewelers.

"You might have noticed there is a trend in more interactive features in retail," she said.

"When you go to Yankee Candle, you dip the wax. We've wanted to do something like that for a long time."

She said the new store will open in September to take advantage of the holiday shopping season.

Jillian K. Gould, senior marketing manager for the Eastfield Mall, said the 22,000-square-foot store will be located at the former Steve & Barry's location. Steve and Barry's closed in November 2008.

The current Hannoush store in the Eastfield Mall will close.

The new store will have a 3,300-square-foot showroom and a 700-square-foot store devoted exclusively to the Pandora brand, Gould said.

It will also house Hannoush's corporate offices.

Gancarz said Hannoush's current office building at 134 Capital Drive in West Springfield is for sale.

The company will move 60 employees to Eastfield Mall and there is a possibility of adding more workers.

Hannoush has 70 stores and 600 employees. The chain closed its Tower Square location in 2008.

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